What is LEBANON NOW?

Our Mission at Lebanon Now

As Lebanon Now continues to grow, I think it’s important that we explain exactly who we are, what we do, and the values that guide every decision we make.

Lebanon Now was built on two ideas.

Marketing With Purpose

Every month we help more than 20 local businesses tell their stories through social media, video production, podcasting, photography, graphic design, print, billboards, and digital marketing.

That side of our business is backed by more than 15 years of marketing experience and proven results.

Those partnerships allow us to continue investing in better equipment, better coverage, and more content for our community.

Simply put, the businesses that choose to partner with Lebanon Now help make the community coverage we provide possible.

Keeping Our Community Informed

Our mission is simple.

Keep our community informed.

That means covering local government, community events, schools, businesses, public safety, elections, and the issues that affect our daily lives.

It means helping stop rumors by finding answers.

It means going directly to the people involved whenever possible so we can present accurate, current information with the full context instead of just a headline.

We are here to give you the information you need so you can make up your own mind.

Our Editorial Philosophy

Lebanon Now does not take political or religious positions as an organization.

We don’t endorse candidates.

We don’t promote social agendas.

Our responsibility is to present information as fairly and accurately as we can while giving people the opportunity to hear directly from those closest to the issue.

We believe the role of local media is to inform, not persuade.

Representing Our Entire Community

We believe every member of our community deserves to be represented.

Laclede County is made up of people with different backgrounds, different beliefs, different experiences, and different opinions.

When we say “Connecting the Community,” we mean all of it.

Our content will reflect the entire community, not just the parts that are popular or easy to cover.

As long as people are respectful and law abiding, they deserve to have a voice.

Respectful Conversation

That philosophy also shapes how we moderate our platforms.

Sometimes people disagree. Sometimes those disagreements become emotional.

Our job isn’t to silence opinions we disagree with.

Our job is to create a place where conversations can happen respectfully.

Personal attacks, harassment, discrimination, and hate have no place in productive conversation. Honest discussion does.

Behind every Facebook profile is a real person.

Behind every comment is a neighbor.

Behind every disagreement is someone you’ll probably see at the grocery store, at a ballgame, at church, at work, or downtown.

Our community is stronger when we learn to live alongside people who don’t think exactly like we do.

That’s what “Connecting the Community” means to us.

Why We Cover What We Cover

We know not every story is exciting.

Not every city council meeting is entertaining.

Not every budget discussion is going to go viral.

But those stories often have the biggest impact on our daily lives, and they deserve coverage just as much as breaking news.

We also believe not everything has to become political.

Some issues are simply community issues.

Sometimes a story is just a story.

We think people are capable of having conversations without turning every topic into a political fight.

What Lebanon Now Is Becoming

As Lebanon Now grows, we want to continue building something unique.

A place that produces professional video like a local television station.

A place that writes detailed local reporting like a newspaper.

A place that hosts informative and entertaining conversations like a local radio station.

A place where local businesses can ethically market their products and services while helping support independent local journalism.

Each of those pieces strengthens the others.

Together, they allow us to better serve Laclede County.

The Trust You’ve Placed in Us

Over the years, thousands of people have chosen to make Lebanon Now part of their daily lives.

That trust wasn’t built overnight, and it wasn’t built through headlines designed to create outrage or division.

It was built by showing up consistently, asking questions, checking facts, correcting mistakes when they happen, and treating people with respect.

We know trust isn’t something you earn once. It’s something you continue earning every single day.

As Lebanon Now grows, our commitment will remain the same.

We will continue striving to provide accurate information, present the full scope of issues, give people the opportunity to speak for themselves, and treat every story with the fairness and professionalism our community deserves.

Looking Ahead

Everything we do comes back to one simple goal.

Connect the Community.

Whether we’re helping a small business grow, covering a city council meeting, interviewing a nonprofit, highlighting a local event, or reporting breaking news, our purpose remains the same.

Thank you for trusting Lebanon Now to be part of your day.

We don’t take that responsibility lightly, and we look forward to serving this community for many years to come.